So you want to make your links more awesome. You have come to the right place. No internet business owner can over-stress the value of the back-links. High rankings in search engines can really be boiled down to a few principles: relevant and optimized pages, and LOTS of quality back links from all over the place. Hence, I am going to tell you a couple of ways to make sure that your back links are as awesome as possible, so they give your website a lot of link love.
Firstly, use anchor text. Anchor text refers to the words used to link to your website. For example, if I were to code a link to my website:
<a href=”http://www.proseosoftwarereview.com”>SEO Software Review</a>
The words ‘SEO Software Review’ will be the anchor text. Anchor text tells search engines what your website is about. The reasoning is quite simple. People (or you) are link to your website with your words to describe your website. Hence, whatever words are being used must be related to your website. Of course, many people use the anchor text ‘Click Here’, and as a result, they are literally telling search engines that the website is about ‘Click Here’, rather than what their website is really about. Hence, use anchor text that is relevant to the content on your website. Better yet, use well-researched keywords as your anchor text, so you enjoy a boost in search engine rankings.
Secondly, make sure that your back links do not have the ‘nofollow’ tag.
For instance, the following link has a ‘nofollow’ tag:
<a href=”http://www.proseosoftwarereview.com” rel=”nofollow”> SEO Software Review </a>
Such a tag means that the back-link will not contribute ANY boost in your search engine rankings. It is a tag that tells search engines that a link should not affect the website’s ranking. Such a tag was made to improve the quality of organic search listings. If you build links with a ‘nofollow’ tag, you will be wasting a lot of time, if your goal is to get on top of search engines. With a ‘nofollow’ tag, the best you can hope for is extra traffic from the link itself, rather than an increase in search engine rankings.
Thirdly, make sure your back-links are properly written. Spaces or invalid characters can really decrease the quality of your link. You do not want this to happen. Let’s play a game. Guess which of the two links is more superior:
<a href=”http://www.proseosoftwarereview.com”>SEO Software Review</a>
<a href=”http://www.proseosoftwarereview.com “>SEO Software Review</a>
They pretty much look the same, don’t they? If you noticed that the second link has a space after the URL, congratulations, and I must say, that is one eagle eye you have. It might have made no difference to you, but unfortunately, it makes a big difference for search engines. This is because search engine spiders find it difficult to read links with invalid characters or unexpected spaces. Hence, make sure that your links are written properly.
Well, there you have it. Three tips to ensure that your back-links are giving you link juice that will push your website to the top of search engines. It is very possible to check if your back-links have the right anchor text, do not have ‘nofollow’ tag, and are written properly. You can do it manually for free. And it is a valid way. Briefly, I will just mention that a good SEO software package such as Internet Business Promoter, SEO PowerSuite, and Web CEO makes checking the quality of your back-links a breeze. They offer tools that automate the collection of data relevant to your back-links, do you can spend time correcting your links, rather than doing the grunt work of pulling data.
If you think you should use SEO software, just ask yourself the following questions:
• Is your website languishing on the second or third page of Google?
• Do you find search engine optimization tedious?
• Do you keep checking your visitor stats and end up being disappointed?
If you answered ‘Yes’ to any of these questions, it’s best to check out some SEO Software Packages.
Buy Internet Business Promoter here. I recommend it the most.
You can also buy SEO PowerSuite and Web CEO here.
Grow your online income with top search engine rankings.
